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Brilliant
Marketing!
Research
small business marketing and small business marketing training courses
and you'll quickly end up with tons of GREAT information - the problem
is knowing what ideas will work best for your business... and how
to sort through and organize all those great ideas so you can implement
them and create revenue (now!)
Without
that key info, all that great research is nothing more than ideas
floating around in a quantum soup inside your head, creating confusion
and frustration... a virtual black-hole for your business resources
with little or no chance of generating those much needed profits.
Until now. Until here.
Brilliant
Marketing! is an innovative system of step by step processes
and original tools for maximizing your marketing results and minimizing
your marketing expenses. It is ideal for those starting a business
and for those currently operating a small, micro, or home-based
business or professional practice... and anyone acting as an independent
sales rep, distributor, or consultant.
Brilliant
Marketing! breaks down the barriers that typically prevent
successful marketing: lack of knowledge, money, and time... AND
it makes marketing effective, affordable, and do-able
- for virtually everyone! It provides the answers to the who,
what, when, where, why, and how questions of marketing.
- Who
should I be marketing?
- What
do I do to market?
- What
makes marketing effective... or ineffective?
- What
do I need to do get results?
- What's
the most important thing I should be doing so I don't waste my
money & time?
- When
should I market?
- Where
should I be marketing?
- Why
should I do the things you are teaching?
- How
-- exactly how -- do I design materials, execute campaigns, and
track my results?
- How
can I end the frustration and make marketing simple so I can focus
on my business?
Following
the Brilliant Marketing! program you will define your marketing
messages, create your materials (based on psychology and statistics),
identify the best marketing campaigns for your business and then
implement them following a clear step-by-step "recipe".
In
other words, with Brilliant Marketing! you no longer have
to be a marketing expert to get expert results. If you follow the
program exactly as it is developed, it will make sense and you will
achieve brilliant marketing results.
This
empowers you to do your own marketing or you can work closely with
an intern, new grad, or even a family member who will be fully capable
of assisting you using the "step-by-step" instructions
in your Living Marketing Manual.
Brilliant
Marketing! Empowers You
-
Overcome procrastination that prevents you from marketing.
- Eliminate
the confusion, stress, and analysis-paralysis from marketing-info
overload.
- Spend
more time improving and streamlining operations and enjoying your
business!
- Understand
and effectively use the seven most effective categories of marketing.
- Spend
more time creating loyal, strong, referring customers.
- Go
from being apathetic about marketing to being excited about it!
- Forever-end
ineffective, time-wasting, marketing activities.
- Finally,
really understand marketing and have more control over your cash-flow
and profits!!!
What
is the Living Marketing Manual and What Can it do for You?
The
Seven Categories of Brilliant Marketing!
Traditionally it's recommended that the first step in marketing
is to create a marketing plan. At the highest level, the purpose
of a marketing plan is to define target markets, marketing budgets,
and marketing campaigns.
The
problem with this recommendation however, is that traditional marketing
plans fall short in many ways (IF they are even created at all).
They are extremely high level, non-tactical, and read once (and
then just collect dust.)
A Living
Marketing Manual is a hands-on document that goes beyond a
traditional marketing plan. Everything you do as a part of marketing
your business falls into one or more of the seven Brilliant Marketing!
categories. Using Brilliant Marketing! you put these ideas
and materials to work for you in all categories at all times.
The
seven categories include:
- Business
Communications
- Internet
Marketing
- Direct
Mail
- Public
Relations & Media
- Advertising
- Networking
& Personal Marketing
- Customer
Development
The
Living Marketing Manual is the single source where you document
your marketing messages, store marketing materials, follow step-by-step
tactics, and track your results. Completely organized. Brilliant!
What
a Living Marketing Manual Does For You is Amazing!
- Replaces
the need for a marketing plan
- Gets
RESULTS!
- Empowers
a novice to market like an expert (when you check it out you'll
see how and why!)
- Totally
organizes your marketing (and you!)
- Provides
simply brilliant tools for tracking your marketing... and your
results!
- GETS
USED - doesn't sit on a shelf collecting dust (thus the term "Living!")
How
Can You Put Brilliant Marketing to Work for You?
You
can learn the Brilliant Marketing! methodology and create
your own custom Living Marketing Manual by taking one of our
Brilliant Marketing! courses. These fun, comprehensive, and
result-oriented courses are available as tele-coaching course or
as a do-it-yourself e-course. All courses cover the following:
- Brilliant
Marketing! Overview
- Getting
Started with Your Living Marketing Manual
- Brilliant
Marketing Messages: Your Success Foundation
- What
is the Focus of Your Marketing?
- Who
is Your Best Target Market?
- Image,
Brand, & Your Verbal Vocabulary
- Your
Competitive Advantage
- Business
Basics: name, logo, slogan, taglines, elevator speech
- Vision
and Mission Statement
- Rapport
Messages
- Referral
Incentives
- Testimony
Quotes
- New
Customer Promotions
- Headlines
- Benefits
& Features
- Creating
Your Brilliant Marketing! Materials
- Branding
Package
- Flyers
- Brochures
- Website
- Postcards
- Other
Foundational Materials
- Quick-Hit
Tactics & Campaigns - Business Communications
- Quick-Hit
Tactics & Campaigns - Internet
- Quick-Hit
Tactics & Campaigns - Direct Mail
- Quick-Hit
Tactics & Campaigns - Public Relations & Media
- Quick-Hit
Tactics & Campaigns - Advertising
- Quick-Hit
Tactics & Campaigns - Networking & Social Marketing
- Quick-Hit
Tactics & Campaigns - Customer Development
- Using
Your Living Marketing Manual: Implementing, Tracking, Analyzing,
& Adjusting
Are
you ready to dive into the Brilliant Marketing Program? See
when our next 9-week session starts!
Do
you need to experience a bit of Brilliant Marketing before you make
a decision? Start with our introductory seminar How
To Market Brilliantly!
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