Brilliant Marketing!™

Research small business marketing and small business marketing training courses and you'll quickly end up with tons of GREAT information - the problem is knowing what ideas will work best for your business... and how to sort through and organize all those great ideas so you can implement them and create revenue (now!)

Without that key info, all that great research is nothing more than ideas floating around in a quantum soup inside your head, creating confusion and frustration... a virtual black-hole for your business resources with little or no chance of generating those much needed profits. Until now. Until here.

Brilliant Marketing!™ is an innovative system of step by step processes and original tools for maximizing your marketing results and minimizing your marketing expenses. It is ideal for those starting a business and for those currently operating a small, micro, or home-based business or professional practice... and anyone acting as an independent sales rep, distributor, or consultant.

Brilliant Marketing!™ breaks down the barriers that typically prevent successful marketing: lack of knowledge, money, and time... AND it makes marketing effective, affordable, and “do-able” - for virtually everyone! It provides the answers to the “who, what, when, where, why, and how” questions of marketing.

  • Who should I be marketing?
  • What do I do to market?
  • What makes marketing effective... or ineffective?
  • What do I need to do get results?
  • What's the most important thing I should be doing so I don't waste my money & time?
  • When should I market?
  • Where should I be marketing?
  • Why should I do the things you are teaching?
  • How -- exactly how -- do I design materials, execute campaigns, and track my results?
  • How can I end the frustration and make marketing simple so I can focus on my business?

Following the Brilliant Marketing!™ program you will define your marketing messages, create your materials (based on psychology and statistics), identify the best marketing campaigns for your business and then implement them following a clear step-by-step "recipe".

In other words, with Brilliant Marketing!™ you no longer have to be a marketing expert to get expert results. If you follow the program exactly as it is developed, it will make sense and you will achieve brilliant marketing results.

This empowers you to do your own marketing or you can work closely with an intern, new grad, or even a family member who will be fully capable of assisting you using the "step-by-step" instructions in your Living Marketing Manual™.

Brilliant Marketing!™ Empowers You

  • Overcome procrastination that prevents you from marketing.
  • Eliminate the confusion, stress, and analysis-paralysis from marketing-info overload.
  • Spend more time improving and streamlining operations and enjoying your business!
  • Understand and effectively use the seven most effective categories of marketing.
  • Spend more time creating loyal, strong, referring customers.
  • Go from being apathetic about marketing to being excited about it!
  • Forever-end ineffective, time-wasting, marketing activities.
  • Finally, really understand marketing and have more control over your cash-flow and profits!!!

What is the Living Marketing Manual™ and What Can it do for You?

The Seven Categories of Brilliant Marketing!™
Traditionally it's recommended that the first step in marketing is to create a marketing plan. At the highest level, the purpose of a marketing plan is to define target markets, marketing budgets, and marketing campaigns.

The problem with this recommendation however, is that traditional marketing plans fall short in many ways (IF they are even created at all). They are extremely high level, non-tactical, and read once (and then just collect dust.)

A Living Marketing Manual™ is a hands-on document that goes beyond a traditional marketing plan. Everything you do as a part of marketing your business falls into one or more of the seven Brilliant Marketing!™ categories. Using Brilliant Marketing!™ you put these ideas and materials to work for you in all categories at all times.

The seven categories include:

  • Business Communications
  • Internet Marketing
  • Direct Mail
  • Public Relations & Media
  • Advertising
  • Networking & Personal Marketing
  • Customer Development

The Living Marketing Manual™ is the single source where you document your marketing messages, store marketing materials, follow step-by-step tactics, and track your results. Completely organized. Brilliant!

What a Living Marketing Manual™ Does For You is Amazing!

  • Replaces the need for a marketing plan
  • Gets RESULTS!
  • Empowers a novice to market like an expert (when you check it out you'll see how and why!)
  • Totally organizes your marketing (and you!)
  • Provides simply brilliant tools for tracking your marketing... and your results!
  • GETS USED - doesn't sit on a shelf collecting dust (thus the term "Living!")

How Can You Put Brilliant Marketing™ to Work for You?

You can learn the Brilliant Marketing!™ methodology and create your own custom Living Marketing Manual™ by taking one of our Brilliant Marketing!™ courses. These fun, comprehensive, and result-oriented courses are available as tele-coaching course or as a do-it-yourself e-course. All courses cover the following:

  • Brilliant Marketing!™ Overview
  • Getting Started with Your Living Marketing Manual™
  • Brilliant Marketing Messages: Your Success Foundation
  • What is the Focus of Your Marketing?
  • Who is Your Best Target Market?
  • Image, Brand, & Your Verbal Vocabulary
  • Your Competitive Advantage
  • Business Basics: name, logo, slogan, taglines, elevator speech
  • Vision and Mission Statement
  • Rapport Messages
  • Referral Incentives
  • Testimony Quotes
  • New Customer Promotions
  • Headlines
  • Benefits & Features
  • Creating Your Brilliant Marketing!™ Materials
  • Branding Package
  • Flyers
  • Brochures
  • Website
  • Postcards
  • Other Foundational Materials
  • Quick-Hit Tactics & Campaigns - Business Communications
  • Quick-Hit Tactics & Campaigns - Internet
  • Quick-Hit Tactics & Campaigns - Direct Mail
  • Quick-Hit Tactics & Campaigns - Public Relations & Media
  • Quick-Hit Tactics & Campaigns - Advertising
  • Quick-Hit Tactics & Campaigns - Networking & Social Marketing
  • Quick-Hit Tactics & Campaigns - Customer Development
  • Using Your Living Marketing Manual™: Implementing, Tracking, Analyzing, & Adjusting

Are you ready to dive into the Brilliant Marketing Program? See when our next 9-week session starts!

Do you need to experience a bit of Brilliant Marketing before you make a decision? Start with our introductory seminar How To Market Brilliantly!

 

303-460-9147

Copyright © 2003-2010, Sheri DeCoste
Total Success Coaching. All rights reserved.